Business card serves the purpose of advertisement, as well as an evidence of social obligations. Its’ existence dates back to 15th century in China. It began as a “visiting card” or a calling card, and was an essential accessory to any middle class gentleman or lady. It was later adopted by Europe and United States from the French court etiquette in the 19th century. Originally these cards were simple black text on white stock, unlike modern business cards, which include more striking visual design.
Business card are great for any kind marketing activities and gives a proof of importance. History goes back to fifteen century in China. It started as a visiting card and was obligation for any gentleman or lady. It came to Europe and United Stats thanks for French court’s etiquette in 19th century. In past the design was quite simple – black letters on a white background.
Today they are much more fancy and shows information about business. That is one of the reasons why they should be done with taste. When you make a business card everything should be given its importance. Type of paper, color and style designed according to company image and customers imagination. The last sentence shows the importance of the first step you take when creating such a card. Which information it will present and what you want your client to think when he will watch it? It should be easy to remember and give idea on your business nature.
Next step is choosing the right material. Be sure it is hiqh quality paper or stock unless you have enough funds to make a very unique business card from different materials – a wooden or metal one takes a proper interest and will be perfectly remembered. Such an idea bring us to next step which is uniqueness. Typography and visual style should be unique and not overused. Use font and colors that goes well with your business nature, but it make it easy to read.
Decide on shape as cards with round and square corners gives totally different impression.your hard work will be wasted.
Design decide on impact of your business card. When printing information like person’s name a bigger font than for data text describing your company.You can use various effects like printing a negative image copy with a slogan of your company on the other side of your business card. All the flashy colors are great as long as they are ok with company image. Of course you may want to use graffiti type text but not if your company do paints. Or maybe it is a good idea? I leave that to you.
This way we arrived to the last step which is printing. Be sure that you hire only professionals and that your business card will be in highest possible quality.
“The business card is kind of an extension of yourself. It’s a little bit giving of yourself to someone else.”
Ken Erdman (Founder of the business card museum, Erenheim, P.A
Irsan’s passion is to write on variety of subjects. Please visit her latest website at pyrex measuring cup which contains the reviews and deals on plastic measuring cup and other information about measuring cups.
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