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Adam Crozier: The New Man in ITV’s Transformation Hot Seat
After several months without a chief executive, ITV has handed the reigns over to 46-year-old Royal Mail boss, Adam Crozier. Television networks have suffered during the downturn, putting pressure on industry leaders to enhance viewer and advertising interest whilst adapting to new media trends. With no broadcasting experience, will Adam Crozier succeed in modernising the established ITV?
Chantel du Plooy finds out why chairman Archie Norman chose Crozier and what the new chief executive’s challenges will be.
Driving ITV forward
Britain’s media industry is currently proliferated with digital channels and online TV. This new trend in the sector intensifies the job of free-to-air commercial broadcasters to attract viewers and to keep them.
During the last decade, the network endured extreme lows. With the media industry changing almost overnight, ITV wasted time and resources on mistaken opportunities like OnDigital and FriendsReunited. This was made even worse by an advertising recession.
Michael Grade, former ITV executive chairman failed to meet the high targets he set in 2007. Objectives included £150m in revenue from online sales by 2010 which he then extended to 2012.
Last April, Grade’s decision to act as non-executive chairman provoked an eight-month search for a suitable chief executive. However, pressure from the board led to Grade departing the company altogether, leaving ITV with two vacant driving seats.
In November, Archie Norman, ex-Asda boss who is renowned for saving ailing companies, was appointed as chairman.
After necessary cost cutting measures and the introduction of knock-out programmes such as Britain’s Got Talent and The X Factor, ITV ratings improved and advertising interest increased. As a result, Norman could focus on the most important thing the company needed: another visionary at its helm.
“We’ve already got a disproportionate number of star broadcasters. We need someone who will bring this company together and drive it forward,” he told The Independent.
Enter Adam Crozier.
“Steely resolve”
After completing his studies in business organisation at Heriot-Watt University, Crozier sold Pedigree pet food at Mars UK. He moved on to selling advertising at Telegraph Newspapers before becoming joint UK chief executive at global advertising agency Saatchi & Saatchi.
Between 2000 and 2002, Crozier restructured the conventional Football Association (FA). He lifted eyebrows by appointing Sven-GÖran Eriksson, the first ever foreigner to manage and coach England’s team; secured funding for the Wembley stadium; and doubled the FA’s turnover.
In 2003, Crozier joined Royal Mail. During his six years at the group, Crozier managed to transform a company that lost £1m per day into one that made £1m per day.
Unfortunately, modernisation meant cutting jobs and overworking staff which in turn lead to the much-publicised national strikes. Crozier showed exceptional negotiating talents through union talks, but while government was planning to part-privatise and eventually privatise the group, Crozier decided to seek greener pastures.
According to The Guardian, ITV searched long and hard for their new chief executive, but Crozier was Norman’s first choice. Crozier’s personified leadership skills impressed the newly appointed chairman and Norman felt he also embodied “the steely resolve” that ITV needed.
Rising to the challenge
There are also sceptics who can’t see Crozier achieving success in a broadcasting role.
One senior media sector banker expressed his fears to The Independent:
“The view is that he is a lucky devil, slipping from one slightly mixed bag to another. ITV is back to a cabaret act with Archie and Adam, but neither have media experience – when you’d think ITV would have played it straight with a media person.”
Although the concerns are valid, Norman has made it perfectly clear that ITV doesn’t need a programming expert. Rather, it requires someone to transform the entire company.
Crozier won’t slash costs or shed jobs, but he will need to reorganise ownership of hits like The X Factor or negotiate online money making rights. The new ITV chief executive will also have to boost advertising revenues through preventing talents like Peter Fincham to move to independents.
However, Crozier’s biggest challenge will be to revolutionise ITV so it becomes a serious contender in the multimedia arena. With regards to his new workload and all the challenges that lie ahead of him, Crozier remains confident.
“The entire media sector is going through enormous change and that presents both great opportunities and significant challenges for everyone in the industry,” he told BBC News.
“The objective for ITV is to rise to those challenges and put itself at the forefront of change. I am very much looking forward to working with the people at ITV and leading the transformation ahead.”
Only time will tell if Adam Crozier will be able to drive ITV in the right direction. One thing is for sure: his trials and tribulations will be broadcast for all to see.
Chantel is a regular contributor of career advice and jobs news for leading UK Job Board http://www.careersandjobsuk.com Link text
Home Theater Design For Small Spaces
Posted by Benjamin Gettins in Advice on 02/08/2010
One reason that many people who would love the benefits of a home theater avoid making the investment or even considering their options is because they live in situations that allow very little space with which to place the necessary components for a home theater system. The good news is that compact systems are growing in quality and availability as space around the world becomes more and more limited. As the population grows, the problem of space grows as well. Gone are the days filled with huge plantation style homes around the world as communities are more and more often filled to capacity with apartment buildings, condos, and homes built on compact lots in housing communities.
The average family around the world has experience the limitations of space when it comes to things such as floor speakers and bulky home theater systems. The good news is that these days of huge projectors and massive televisions stands have fallen by the wayside to make way for ceiling mounted projectors and rear projector televisions that fit tightly into corners when necessary. We also have the added convenience of wireless speakers that can be mounted on walls or in the ceiling as well as LCD and plasma televisions that can be mounted on the wall rather than taking up precious real estate on our floors.
Space might have been a mitigating factor in the past when it comes to the purchase of a home theater but with the creation of many box kits and emerging technology it is no longer a valid excuse not to move forward into this century of electronic convenience and move quality picture and sound in the comfort of your very own home. More and more people are finding that a good home theater is replacing money spent at theaters or sporting events as they can get superior quality views (and the convenience of instant replays) at home.
Whether you are one of many around the world who has put off this purchase, which will greatly improve how you view home movie viewing, there are hundreds of options that are worth considering for your home theater needs when it comes to the limitations of space. Even if you live in an apartment that offers a tiny living area you can still enjoy great quality sound from a small home theater system. These systems in fact work better in small spaces than in rooms that are too large for them . For over 20 years I lived in a medium sized two bedroom apartment in the Bronx and could remember the neighbors coming to the door complaining because our custom built home theater system would make it sound like the apartment building was under attack. Small space equals a more intense sound. Be sure to discuss your options and what might be best for small spaces when you are listening to different systems and kits in the store.
I think the most important thing to keep in mind when using wall or ceiling mounted equipment in your home theater design is that you may actually find that you are freeing up more space within your room than would be occupied with your current television (this is especially true if you upgrade to a flat television that is mounted on the wall rather than a bulky rear projector television or a huge entertainment center.
The truth is you never really know what is on the market and what will work in your space until you go out there and check out your options. It is much better to go out there and see what is available than rob yourself of the enjoyment a good home theater will bring based on an assumption that very well may not be true for your home or apartment.
Benjamin Gettins
For 15 years i have refined my home theater installation knowledge into simple terms for you and your family to create the ultimate home theater experience.e latest yet simple installation tips at http://www.hometheatersetuptips.com/ebook
One Insanely Super And Secret Adsense Marketing Technique
There are many different avenues of potential income streams on the internet. One of these potential income streams is called Google AdSense. Google AdSense is a platform upon which publishers that have websites can display Google ads on. It’s the Ad Words marketers that are paying for these ads (payment goes to Google and the AdSense marketers). This is by far the most powerful tool one can utilize to pull in a solid income stream. The main reason for this is because a potential customer only has to click on the link for the AdSense marketer to get paid; the customers don’t even have to buy anything. Typically, the incentive to simply click is much higher than the incentive to make a purchase because of the fact that a potential customer has nothing to lose when simply making a click. The worst that can happen is they dislike the page they have clicked to, and simply click back. However, the AdSense marketer gets paid, and Google gets paid for this action.
Now, the following information will be gold to you. Heck, I already feel as if I’ve said too much. No one will give you information like this for free. So here it goes. The key to Google AdSense success is to tailor a website solely made for expensive keywords (and then drive traffic to it). That’s it! That’s all! You can find keyword statistics by using the Google Keyword Generator. This device will let you find expensive keywords that have super high bids like $0.50 a click, all the way up to $2.00 a click! And the numbers keep getting higher folks. Imagine having a super cool website on whatever niche you find to have the most expensive keywords, and then receiving a dollar for every click that a potential customer makes on your AdSense links. Yeah, that is going to add up very quickly! This is where the money’s at! Find expensive keywords and tailor websites to those keywords, then display your AdSense ads, and watch the cash flow. It’s shocking isn’t it? I wish I had discovered this technique sooner. Now it’s yours. Try not to tell everyone.
At this point, aside from driving as much relevant traffic to your site as possible, there are other things that one can do to ensure success. For instance, the location of your AdSense ads on your webpage will have a huge impact on whether or not potential customers will want to click. Another thing is to make sure that your keywords are littered throughout the website; not too much, only a little. Let’s just say that it’s a fine line between too little and too many keyword drops. So, the right amount of keyword repetition and usage will serve you well.
Hope this information serves you as well as it has served me. I use these tactics myself, so rest assured knowing that they work for somebody out there. Just use them wisely, and don’t get yourself in a heap of trouble by keyword stuffing!
Want to learn more techniques to help fortify your online business? To access TONS of FREE VIDEOS, tutorials, blogs, forums, and affiliate marketing product reviews, go to http://www.Secure-Corporation.com/Free_Videos.html My name is Ata Khan, and no matter what your level of expertise with affiliate marketing, I gaurantee there will be something here for YOU!
Service Management Software – Defining Your Service Levels
Posted by Antony Dutton in Business Management on 02/08/2010
To effectively implement service management software and ITIL service desk, communication between IT and its customers is vital. Merely looking at the business / IT interfaces without going back through the components of the service chain (agreements with Suppliers and other departments that support the services) is not good practice. Today, as businesses evolve and more stringent needs are required, process reviews are taking place and agreements renegotiated with customers.
Defining services to be delivered is the first step to successfully implementing your ITIL service desk.
Large outsourcing managed services companies are very good at defining their services, the time and cost involved. They run it as a business. IT departments often don’t see themselves as a business, just as another part of the company. This is especially true in small to medium size companies.
Setting up IT as a cost centre often changes attitudes and brings focus to defining requirements and meet objectives. However, an IT department often has more leeway with fewer penalties involved. Outsourced managed services with fee paying clients, must get it right. Often financial penalties are a key driver.
A help desk service level agreement (SLA) between the business and the service desk software provider sets the framework by which incidents and support requests are resolved. Today, with the quality of the service management software tools available, there is a good opportunity to define and track SLAs. Due to “out of the box” tools most organisations will have some form of SLA with their customers.
Organisations that are new to measurement will begin with basic “soft” targets to develop a baseline. It is quite common that IT will not publish these targets to the business until they understand what is required to meet the SLAs. It does depend on the maturity of the reporting and processes within IT. Neither IT nor the business will know if the SLAs can be met until reports have been run over a period of time. Over the course of 6 months to a year, with good tracking data, more realistic measurements can be put in place. It does provide a basis for constructive discussion based on facts between the business and IT.
This in fact is a good strategy whether you are an IT cost centre or IT with targets to meet. To agree with the business on SLAs will be difficult if you have not measured previously. If you are a cost centre and have not been measuring your incidents and problem resolution you have no basis on what you can actually provide. This can only be proven through actual measurement results so that action can be taken. For example, it can also be an opportunity for IT to justify additional resources or up skill current resources with the right knowledge to meet the business requirements.
Negotiations between business and IT need real facts. It is of little value for the business to complain about IT not meeting SLAs if the business is not paying enough for resources. Tracking the issues that have been or are being dealt with and how long it is taking to resolve is a basic starting point.
Implementing a service management software tool, getting the facts over time will enable you to implement ITIL service desk and help desk best practice.
Antony Dutton is CEO of Aaromba Technologies. Aaromba uses best of breed technology and methodologies to provide solutions to improve sales and marketing with CRM software, Service Management Software and customer service with ITIL Service Desk and Service Desk Software.
FHA Loans Can Still Provide Many Benefits
Posted by Anne Johnson in Finances on 02/08/2010
Many prospective homeowners and mortgage professionals have heard that the regulations for FHA loans are changing. After the sub-prime mortgage industry died down, the FHA home loan program became the scapegoat for any and all problems associated with the housing market. Critics believe that the FHA loan program is too lenient on its credit requirements. Because of this constant scrutiny and other outside criticisms, the FHA has decided to make some significant changes to its qualifying requirements for its home loan program.
In past years, the FHA home loan program did not require a specific credit score in order to qualify for their loans. Although most lenders required at least a 620, many critics of the FHA’s program believe that the lack of a credit score requirement has led to the large number of defaults after the housing market crash. In order to prevent this from happening in the future, the FHA’s new rules state that a borrower must have at least a 580 credit score in order to take advantage of their 3.5% down payment program. If an applicant has a credit score below 580, they must put at least 10% down on a new home.
A protection that has always existed on FHA loans is the required mortgage insurance. Mortgage insurance provides benefits for both the homeowner and the lender. This type of insurance helps the lender because it ensures that they will be paid in case of borrower default. Because the lender knows that the loan is insured by the federal government, they are more likely to offer favorable terms to the borrower.
A new change to the FHA’s mortgage insurance raises the up front premium by half a percent from 1.75% to 2.25% of the loan amount. This effort is a way to ensure the sustainability of the FHA loan program. The FHA is currently trying to obtain Congressional approval to increase the annual premium. If this approval is granted, the FHA would reduce the amount by which they increased the up front premium. Some FHA officials have discussed making the premiums risk based, which would mean that the premiums would vary depending on credit score and history.
The last protection which the Federal Housing Administration has decided to implement with these changes is a reduction in allowable seller concessions. When these new regulations go into effect, the seller will only be able to provide 3%, whereas before, the seller could provide up to 6% of the purchase price. These regulations are all set to take effect in April, 2010 and are an effort to increase the quality of FHA loans.
Only time will tell if these regulations will have the desired effect and increase the quality of the FHA home loans issued. Many homeowners are in agreement with the changes because they want the housing market to bounce back quickly and believe that the best way for this change to occur is to require more of prospective homebuyers. Other homeowners believe that, while encouraging people to improve their credit is beneficial, restricting home loan applicants does more to hinder the housing market rather than stimulate it. Hopefully, these new changes will have a positive effect and help the housing market grow and prosper.
As a former psychology major, finding solutions to resolve problems has always been a subject of interest to me. I hope that my writing will give people the confidence to make important decisions about FHA loans. In addition to writing, I love to read, knit, spend time with friends and family, and watch the Missouri Tigers and Green Bay Packers!
In a Journalistic World Full of Opinions on Reverse Mortgages, Where is the Truth?
Posted by Anne Johnson in Finances on 02/08/2010
One month into the year 2010, many people have heard at least something-good or bad- about reverse mortgages. This product has become extremely popular in the last couple years and its popularity continues to rise. However, with popularity also comes criticism. Every article that is published seems to be a minimal amount of information clouded by a storm of opinions.
Although this product is different from any currently on the market, reverse mortgages are a still lien on a person’s home, just like traditional mortgages. Unlike traditional mortgages, a reverse mortgage does not require a person make monthly mortgage payments for as long as they live in the home.
Reverse mortgages are used so homeowners over the age of 62 can pay off their existing mortgage and obtain access to additional funds. Once a homeowner has taken out a reverse mortgage, they will never have to make a monthly mortgage payment again. This federally insured product does require that the homeowner remain current on real estate taxes, homeowner’s insurance, and home repairs. Provided that the homeowner maintains his obligations, the reverse mortgage will not become due until the homeowner moves away or otherwise vacates the home. If the homeowner fails to meet these obligations, the reverse mortgage could become due and payable before the homeowner leaves the home.
The federally insured reverse mortgage does have costs associated with it, just as all financial products do. Most of the up front costs associated with the product go directly to the government so that the reverse mortgage remains a non-recourse product. It is considered non-recourse because, assuming the homeowner continues to respect his contractual obligations, he will never owe more than the fair market sale value of the home.
Reverse mortgage benefits can help people who cannot comfortably afford their mortgage payments, health care, and daily expenses. Important to note is that this product is something which should be discussed with the homeowner’s heirs. In order for the home to remain in the family after the homeowner has passed away, the estate will be responsible for paying off or refinancing the reverse mortgage. This loan should not be considered if a homeowner wishes to leave a mortgage-free home to their heirs because it is a loan and does need to be repaid.
It seems that some critics are unclear on many important facts about this loan. The fees can be a little higher than traditional mortgages, but the interest is not. Also, the largest fees go directly to the government for insuring the reverse mortgage, not to the banker to make a quick buck. For homeowners who could use this product, the benefits strongly outweigh the costs.
There is a lot of misinformation surrounding reverse mortgages. This product is not right for everyone, but also should not just be used in the case of last resort. It can greatly help senior homeowners enjoy their retirement and the protections surrounding the mortgage continue to improve. Hopefully, the product will be around for many years to help seniors without enabling anyone to take advantage of them.
As a former psychology major, finding solutions to resolve people’s problems has always been a subject of interest to me. I hope that my writing will give people the knowledge and confidence to make important decisions about reverse mortgages. In addition to writing, I love to read, knit, spend time with friends and family, and watch the Missouri Tigers and Green Bay Packers!
ATI Radeon HD 5850 Graphics Card Review
Posted by Amar Mahmood in Computers and Technology on 02/08/2010
The battle between ATI and Nvidia has been a long and bitter one that at one point seemed like Nvidia had emerged victorious only to now find the opposite is closer to the truth. These two giants have the entire consumer GPU market between them (ignoring Intel’s onboard graphics option on some motherboards and Intel’s forthcoming Larrabee GPU which we cannot predict the performance of yet) with very different strategies.
Nvidia went for the high end where margins are higher but volumes lower while ATI consolidated their “bread and butter” mainstream market. At the end of the day, ATI was able to offer a better price/performance solution while Nvidia was left struggling with insufficient product differentiation and even had to result to marketing trickery through renaming existing product offerings.
ATIs strategy has been so successful that low end success has allowed them to challenge at the high end and now ATI graphics cards offer the best performance as well as the cheapest entry points. Nvidia have no answer until their much speculated “Fermi” product is released some time this year.
Specifications – removed to save space, please refer to html version of article for details
The GPU
Unlike the 4800 series, the 5800 series is encased in a sheath that is 9.5″ long on the 5850 and 10.5″ on the 5870. Two 6-pin PCIe connectors provide power to the card (these must both be used) though no 8-pin connector is required.
This is a dual slot design and has 4 connectors on the plate (1 HDMI, 1 Display Port and 2 DVI) and all this restricts space for vented air from the hefty cooler.
The shroud does not extend to the back as with the 5870 so you can see the PCB and GPU heatsink retention bracket. Like the 5870, the 5850’s cooler has a barrel fan that draws air into the shroud, where it is forced through the heatsink and partially exhausted from the system through vents in the card’s mounting plate. Two more vents at the back of the card also direct some air that is vented within the system.
Test Setup – removed to save space – please refer to html version of article for details.
Test Configuration – removed to save space – please refer to html version of article for details.
System Hardware – removed to save space – please refer to html version of article for details.
We selected Far Cry 2 (first person shooter), HAWX (air combat) and Resident Evil 5 (horror) for our tests as they are newer titles that are suited to benchmarking and make most systems struggle.
The real purpose of this review is to see DX11 and the benefits that are unique to the ATI 58XX and 57XX series. It’s tricky to test to see how much of a speed difference DX11 makes as there are no real reliable DX11 benchmarks but as a showcase of DX11 quality the situation is much better. We used Unigine’s Heaven Benchmark and can only convey the quality to our readers via YouTube.
The improvement in quality is apparent for all to see.
This next video shows the effects of Hardware Tessellation. The technical white paper on this feature is enough to send the most avid technophile to sleep but there’s no denying the benefits of the end result.
If you have a DirectX 11 card then you can download the demo for yourself at http://unigine.com/download/
Test Results
First we will look at the dependency of this GPU on the system processor and the importance of having multiple cores to get the best graphics performance.
The results show fairly linear scaling as we go up in cores. It should be noted that synthetic tests such as SiSoft Sandra will scale quite well and are mainly useful as an indication of bottlenecks and to see what programmers can achieve if they overcome the hurdles they face.
The processor multimedia results also scale well although real-life differences will not be as pronounced as this chart indicates.
Interestingly, the memory bandwidth results show that a single core cannot make full use of available capacity and is particularly the case for the AMD Phenom 2 architecture. Dual core or higher is required to overcome this limitation.
Despite this test favouring processors with HyperThreading (i.e. Intel ones) there is a huge difference in performance between the two architectures. While two cores are fine for the i7-870 here, the AMD X4 630 needs at least 3 to put in a reasonable showing. Since graphics performance is similar (same GPU after all) the limitations lie with the processor. This bodes well for the forthcoming Clarkdale dual-core processor but it will be necessary to see this repeated in real-world benchmarks to draw any firm conclusions. The AMD X4 performance scales better though, so when using all 4 cores there is not a huge difference between the Phenom 2 X4 630 and the i7-870 despite the latter being 3 times as expensive.
Far Cry 2 has a very useful built-in benchmarking tool with many configurable parameters.
First thing to note is that this game is playable with 8x AA on any number of cores (fortunately a single-core Phenom 2 does not exist). We will test at varying resolutions later on.
HAWX is a bit of a strange game but provides a consistent benchmarking function. At 1280×1024 with 8x AA on the highest settings we can see that a 2-core i7-870 outperforms a Phenom 2 X4 630 with all 4 cores at maximum. There does however appear to be a bottleneck that could be resolved with more efficient programming.
Two things are noteworthy. There is a bottleneck on the i7-870 performance but its high enough to not be an issue. More importantly it takes the Phenom 2 X4 630 at least 3 cores to match the performance of a single i7-870 core but with all 4 cores active can match the best the i7-870 has to offer.
Now we have compared differing numbers of cores, it’s worth showing the performance of the above games with all 4 cores active but at differing resolutions to show the maximum performance that can be expected from the Radeon HD 5850.
Suddenly, things are not so bad and both processors can run at good speeds at all resolutions. If we had not tested with different numbers of cores we would not be able to tell from the above results that a 2-core Lynnfield runs this game just as well as a 4-core one and that the AMD processor needs at least 3 cores to keep up. The games is playable at all resolutions.
Performance is virtually identical across differing resolutions hiding the issue with a single AMD core. This is a game that will not tax even basic systems let alone a decent platform with a Radeon HD5850.
Here the AMD Phenom 2 X4 630 outperforms the Intel i7-870 slightly at higher resolutions but hides the previous results showing poor performance with 1 and 2 cores. Very playable at all resolutions.
Conclusion
We’ve seen that performance is good at all resolutions on either Intel or AMD platform but also looked deeper to see the benefits that multi-core processors bring to maximise the potential of the Radeon 5850. We can extrapolate here and can state that Crossfire or X2 cards (such as the 5970) will need at least a quad core processor to make the most of them. In the case of the of the Radeon HD 5850 any modern system will be sufficient to avoid CPU bottlenecks.
The purpose of the review has been to avoid endless comparisons against many different cards and the marketplace is so crowded that it’s confusing for consumers to differentiate between the old and new offerings (no thanks in part to Nvidia’s rebadging of old products with new nomenclature).
The key conclusion is that the Radeon HD5850 offers better price/performance than any competing product and will be a worthy component in a high end system (5870 and 5970 are available for those wishing to go the extra distance). More importantly is the provision of DirectX 11 and the new features which promise to add greater realism and for which there are no competitors at present.
Anyone looking for a graphics card that is cutting edge, plays all the latest games at high settings and is as future proof as its possible to get right now, will find this product to be ideal. We have no hesitation in recommending the Radeon HD 5850 and applaud AMD/ATI for leading the industry with new and innovative features.
Amar is the founder and Editor of The Hardware Review (http://www.hardwarereview.net).
AMD Athlon II X4 630 CPU Review
Posted by Amar Mahmood in Computers and Technology on 02/08/2010
AMD has had mastery of the budget end of the processor market for some time now for reasons including price/performance, low motherboard prices and platform longevity (they don’t change sockets at the drop of a hat). Our aim today is not just to look at the performance of an AMD Athlon II X4 630 and its architectural efficiency against a similarly clocked Intel processor but also (and more importantly) to run tests to predict the performance of forthcoming processor ranges such as the “Bulldozer”. We will do this by running tests with 1, 2, 3 and all 4 cores enabled which will give us accurate results for a dual-core X2 processor and use extrapolation to approximate the performance of a 6-core X6 “Bulldozer” processor.
By spending a long time duplicating our tests four times we are able to see how various applications perform with differing numbers of cores allowing us to establish the multi-core efficiency of games such as Far Cry 2 and benchmarking tools like 3D Mark Vantage. The testing is by no means comprehensive and if we had 2-3 weeks to spare we could have tested every recent game and application for completeness so our apologies in advance if your favourite application is not included in our representative sampling.
Of more universal interest is comparing the efficiencies of the latest Intel and AMD architecture to compare current and future efficiencies and predict how future trends and architectures (such as the reduction of floating point capability in AMDs new “Bulldozer” architecture and moves toward CPU/GPU convergence) will affect performance.
Processor Architecture
First, a recap of the X4 Phenom 2 architecture and layout:
As with other Athlon II processors there is no L3 cache (the above diagram is for the Barcelona die). Our estimate is that there will be roughly a 10% performance penalty for this. AMD no doubt consider the reduction in selling price to be more than sufficient to offset this.
The CPU
On the left is the Intel Core i7-870 and on the right is an AMD Athlon II X4 630 of a similar speed. The 45nm Nehalem core is smaller than its AMD counterparts or perhaps the AMD heat spreader is just larger on purpose. Lynnfield is slightly larger than it older Bloomfield predecessor due to the inclusion of an onboard PCIe controller.
One of the features of the socket 1156 (and socket 1366) design is that the pins are on the motherboard socket and not the processor shell. This has the benefit of not risking bent/broken pins during transportation and handling (we testers at The Hardware Review are known for being somewhat ham-fisted with large fingers but have never had any problems handling CPUs over the last 20 years). The drawback of Intel’s design is that extra pressure is placed on motherboard manufacturing – an area where components are usually selected for their low cost. A recent example is the spate of damaged FoxConn sockets due to poor contact with the CPU. It is difficult for motherboard manufacturers to adhere to Intel’s high standards of quality control when they source components from many suppliers. The FoxConn problem has been resolved and all socket 1156 boards using FoxConn sockets now on the market should be using the revised socket (the version number is listed on the back of the PCB so there is no way to know for sure before purchase so it may be worth contacting the manufacturer to allay fears if necessary. The AMD CPU pins are stronger and sturdier and the platform suffers from non of the problems of the Intel processor motherboards.
The Problem with Multi-Tasking
Since this review is primarily about multi-core efficiency it worth explaining the inherent problems with multi-tasking. This may surprise some readers as we already have supercomputers made up of thousands of Intel or AMD processors and if they did not scale well then research institutions would not buy them to predict climate change, where minerals are buried and so on. The reason they work so well is that it is easy to split millions of operations among thousands of cores. Splitting one thread across multiple cores is actually quite difficult.
The problem involves concurrency, monitors and semaphores and is too involved to go into here although interested readers are encouraged to read the Wikipedia article on “Dining Philosophers” which explains the whole problem in easy to visualize terms. It can be found here.
Until Quantum Computing is viable we will have to rely on programmers making allowances for multiple cores and programming accordingly. Some games and applications are already optimized to a limited degree for multiple cores and theoretically every application will get a boost with a second core, even if just by offloading the usual Windows background processes to the other unused core.
It has been clear for some years that frequencies cannot continue to increase due to manufacturing limits and have remained roughly constant around the 3GHz mark for about 6 years. Instead it seems that the future gains will be attained by increasing the number of cores in a CPU, whether physical or also virtual (as with HyperThreading). Our test will aim to show which architectures are most suited to getting the best out of extra cores, where the bottlenecks are and, hopefully, give an indication of how the architecture will scale in the future as number of cores increase.
Test Results
The results show fairly linear scaling as we go up in cores. It should be noted that synthetic tests such as SiSoft Sandra will scale quite well and are mainly useful as an indication of bottlenecks and to see what programmers can achieve if they overcome the hurdles they face.
The processor multimedia results also scale well although real-life differences will not be as pronounced as this chart indicates.
Interestingly, the memory bandwidth results show that a single core cannot make full use of available capacity and is particularly the case for the AMD Athlon II architecture. Dual core or higher is required to overcome this limitation.
Despite this test favouring processors with HyperThreading (i.e. Intel ones) there is a huge difference in performance between the two architectures. While two cores are fine for the Intel Core i7-870 here, the AMD Athlon II X4 630 needs at least 3 to put in a reasonable showing. Since graphics performance is similar (same GPU after all) the limitations lie with the processor. This bodes well for the forthcoming Clarkdale dual-core processor but it will be necessary to see this repeated in real-world benchmarks to draw any firm conclusions. The AMD Athlon II X4 630 performance scales better though, so when using all 4 cores there is not a huge difference between the Athlon II X4 630 and the Intel Core i7-870 despite the latter being 3 times as expensive.
Far Cry 2 has a very useful built-in benchmarking tool with many configurable parameters.
First thing to note is that this game is playable with 8x AA on any number of cores (fortunately a single-core Athlon II does not exist). We will test at varying resolutions later on.
HAWX is a bit of a strange game but provides a consistent benchmarking function. At 1280×1024 with 8x AA on the highest settings we can see that a 2-core Intel i7-870 outperforms an Athlon II X4 630 with all 4 cores at maximum. There does however appear to be a bottleneck that could be resolved with more efficient programming.
Two things are noteworthy. There is a bottleneck on the i7-870 performance but its high enough to not be an issue. More importantly it takes the Athlon II X4 630 at least 3 cores to match the performance of a single i7-870 core but with all 4 cores active can match the best the i7-870 has to offer.
Now we have compared differing numbers of cores, it’s worth showing the performance of the above games with all 4 cores active but at differing resolutions to show the maximum performance that can be expected.
Suddenly, things are not so bad and both processors can run at good speeds at all resolutions. If we had not tested with different numbers of cores we would not be able to tell from the above results that a 2-core Lynnfield runs this game just as well as a 4-core one and that the AMD processor needs at least 3 cores to keep up.
Performance is virtually identical across differing resolutions hiding the issue with a single AMD core. This is a game that will not tax even basic systems.
Here the AMD Athlon II X4 630 outperforms the Intel i7-870 slightly at higher resolutions but hides the previous results showing poor performance with 1 and 2 cores.
Conclusion
We’ve done something not seen in other reviews and looked at the multi-core efficiency of the latest architectures from Intel and AMD (these architectures will change next year and will need re-appraisal) and looked beyond the simple results of just running benchmarks at default (and sometimes overclocked) speeds.
By using the motherboard BIOS to selectively disable cores we can look at the per-core performance which gives us a much greater insight into the architecture’s potential than just interpreting the results from the more traditional benchmarks.
It’s clear that in many cases AMD really need a 3-core processor to get reasonable performance. Of course Intel and AMD are aware of this which is why AMD released their X3 range and why Intel is about to launch its i3 (X2) range.
Comparing the X4 630 with a high end Lynnfield processor costing 3 times as much seems completely unfair but the AMD processor held its own very well. We have criticised the performance of one and two cores but the processor comes with 4 cores and it performs admirably with all 4 cores active. Even more promising is the scaling of cores that is not matched by the Intel Lynnfield architecture and bodes extremely well for the forthcoming “Bulldozer” range.
Another reason we would recommend the X4 630 over an X3 processor despite our observations, is that having spoken to some developers, future games are being designed to stress all 4 (or more) cores. Then there are the applications that will always max out multi-core processors such as video editing, media encoding and other specialist segments that will always benefit from greater parallelism and those users may be drawn to high end 4 core systems (like Intel’s socket 1366). But increasingly, especially given the high price of putting together a socket 1366 system, an AMD X4 system will do fine for home users editing DVDs or HD Video of birthdays etc. and will be a fraction of the price.
When we look at all factors, we can see that the price/performance of the AMD Athlon II X4 630 is unmatched and there is really no reason to not pay an extra $10 to get a X4 instead of a X3 processor, in even a budget system. Platform longevity is ensured as a “Bulldozer” processor can be dropped into the system as an upgrade at a later date whereas the more expensive i7-870 cannot be upgraded to 6-core “Gulftown” processors as they are only supported on socket 1366.
AMD maintain their hold at the value end of the market. With the AMD “Bulldozer” being expected soon it will be interesting to see how things develop over the next few months.
Amar is the founder and Editor of The Hardware Review (http://www.hardwarereview.net).
ATI Radeon HD 5670 Graphics Card Review
Posted by Amar Mahmood in Computers and Technology on 02/08/2010
Several months ago ATI took the performance lead from Nvidia when they launched their 5800 series of GPUs and then launched a mainstream range (the 5700 series). Some may be puzzled by the launch of the 5670 now but it fits in nicely with ATIs product differentiation strategy and fulfils two key criteria. Firstly, the Radeon 5670 comes in at below the crucial $100 mark which is very significant psychologically and also presents a viable upgrade path to users with older systems as it does not require additional power from a PSU other than that supplied by the PCI-E motherboard slot. ATI are also quick to point out that less than 10% of PC users have 1920×1080 or higher displays and tat 66% of the market have graphics cards costing less than $100 making this a significant contributor to profitability. Next month will see the launch of the 5500 series and the 5450 (low profile with passive cooling – ideal for HTPCs) giving ATI a complete range of DirectX 11 solutions across all market segments.
ATIs strategy has been so successful that low end success has allowed them to challenge at the high end and now ATI graphics cards offer the best performance as well as the cheapest entry points. Nvidia have no answer until their much speculated “Fermi” product is released some time this year. ATI now have come full circle in an attempt to sweep away any vestiges of resistance from Nvidia based on price in certain categories. Will this be the final nail in the Nvidia coffin?
Specifications – removed to save space – please refer to html version of article for details.
It is immediately apparent that the 5670 is about half the feature set of a 5770 which in turn was half that of a 5870. This is a good specification for a mainstream card aimed below the $100 mark so let’s see where this fits in to the existing ATI product range:
For an extra $30 it is possible to purchase a 5750 which on paper will give a substantial boost to performance but ATI are adamant that the two reasons mentioned in the Introduction are big enough to make the market for the 5670 a huge one. GDDR5 memory should make up for the narrower memory bus width when compared to the 4800 series.
The Architecture
Given the savings in real estate over the 5700 series and the 40nm process we can assume that costs are low enough to give ATI significant room to maneuver should Nvidia come out with a competing product at the $100 mark. The main current competitor seems to be the GT240 and we will focus on this during our testing.
The GPU
Gone is the shroud of its bigger siblings in favor of a small (and actually very quiet) cooler and the power requirements are such that no external power is required from the PSU beyond what the motherboard can provide. It is a single slot card and weighs very little.
The back is very plain and the cooler does not extend to a back plate.
Here we can see the reason why air is not vented out the back of the card – there is simply no room in a single slot card with 3 connectors! ATI have not skimped in this area and the 5670 has the same connectors as cards in higher ranges, including Eyefinity support for 3 displays.
Given the budget nature of the Radeon 5670, we decided to use our AMD system for running tests as it is closer to what we would expect the purchasers of this card to use (if someone can afford an i7-870 then they are likely to pick a Radeon 5800 series card or at least a 5700 series one).
Test Results – DX10
Firstly we will start with DX10 testing and move onto DX11 in the next section (the range of DX11 games is still limited at present although many are in the pipeline for release this year).
The 4670 is now effectively obsolete (something which will be apparent in all the benchmarks we are showing in this article) but will probably be discounted in price until stocks run out for those who can’t stretch to a 5670 and/or are unwilling to wait until the 5570 is available next month. The GT240 with GDDR5 memory provides significantly more competition than its DDR3 version (another theme that will run through our benchmarks) but not enough to come close to the Radeon HD 5670.
The situation is repeated at the high settings.
And also at the extreme setting (we will see if games are playable at high settings and determine the “sweet spot” for this card).
Our first real game and is perfectly playable at all resolutions.
Which is not the case for Battleforge as no card can manage the elusive 30 fps needed for smoothness. A glitch prevented our 4670 from completing its run at 1280×1024.
The game itself cannot hit the 30fps mark with any card but the Radeon 5670 comes closest.
The Radeon 5670 effortlessly manages 60+ frames per second at all resolutions.
Only the Radeon 5670 can manage 30+ fps at all resolutions. We will come back to STALKER when we look at our DirectX 11 testing.
This is a game that does not really strain modern cards and there is little to choose between the contenders in this benchmark.
Both ATI cards outperform the GT240 here and both manage over 30fps at all resolutions.
Test Results – DX11
Moving on to DX11 testing we will see how it compare with DX9, DX10, DX10.1 and what sacrifices have to be made to activate the new features of hardware tessellation and contact hardening shadows.
Those games that support DirectX 11 do show a very real increase in performance over the DirectX 10 settings. Do bear in mind that this is with the extra “eye candy” features of DX11 turned off so that we can do a like for like comparison.
Turning on the two key features shows that there is a slight performance penalty in DirectX 11. Given the increase in realism afforded we consider it to be a price well worth paying. For historical comparison we can see a much bigger hot going from DX9 to DX10 and DX11 but no-one would go back to DX9 after being spoilt with the benefits of DX10 and now DX11 unless on a very low end system facing unplayable frame rates.
Analysis and Other Benefits
The Radeon 5670 is not just about playing faster and ATI want to emphasize the quality benefits their new technology brings to the mainstream. One of these is hardware acceleration in video playback and they illustrate this with Adobe’s upcoming Flash player with support for hardware acceleration.
The difference is startling and shows how important this feature can be if widely implemented. Let’s hope that ATI keep pestering the relevant software developers until they all have this level of support by default.
The real purpose of this review is to see DX11 and the benefits that are unique to the ATI 5XXX series. It’s tricky to test to see how much of a speed difference DX11 makes as there are few reliable DX11 benchmarks but as a showcase of DX11 quality the situation is much better. We used Unigine’s Heaven Benchmark and can only convey the quality to our readers via YouTube.
The improvement in quality is apparent for all to see.
This next video shows the effects of Hardware Tessellation. The technical white paper on this feature is enough to send the most avid technophile to sleep but there’s no denying the benefits of the end result.
If you have a DirectX 11 card then you can download the demo for yourself at http://unigine.com/download/
Conclusion
Another key milestone has been reached by ATI and they now have a DirectX 11 offering in the largest graphics card market segment, much to the chagrin of Nvidia who seem to have taken a dive and are waiting for the count to reach 8 before standing up – a dangerous strategy considering that any miscalculation may result in them being counted out before they can respond.
So how does the Radeon 5670 fare? It wins hands down against the Nvidia GT240 which is its competitor at that price point and it remains the only DirectX 11 solution in its category. The 4670 can be picked up for around the $70 mark at present (while stocks last) and will be an option for those unable to afford the 5670 until the 5570 is released in a few weeks time.
More significantly, a Radeon 4850 can be picked up for $99 and is actually faster than the Radeon 5670 which presents a bit of a conundrum for buyers. Do they go for performance alone or should they opt for the cutting edge feature set? Ultimately it is a choice of personal preference but studies are already showing that the rate of adoption of DirectX11 over DirectX10 far exceeds that of DirectX10 over DirectX9 so if something more than a stop-gap solution is required then we would recommend the Radeon 5670.
The Radeon HD 5670 is an important step in ATI’s top to bottom marketing strategy and is a powerful force on its own merit but given the fact that it has no competition (other than perhaps some ATI cards reaching their end-of-life) it really is the only logical choice for new budget systems and for upgrades to older systems. Most importantly, it brings DirectX11 to the masses and serves the consumer by tipping the balance in the “chicken and egg” situation that stifles software developers from taking advantage of new features until they become mass market.
<removed to save space – please refer to html version of article for details. http://www.hardwarereview.net/Reviews/ATI%20Radeon%205670/ATI_Radeon_5670.htm
Drop Ship Businesses – Pros & Cons
Posted by Allan Morgan in Business on 02/08/2010
There are many opportunities on the internet. There are also many fake opportunities and scams. When it comes to drop shipping companies that sell wholesale goods at wholesale pricing there are two kinds of reputable businesses you will find:
Aggregators
Master Distributors and Manufacturers
The majority of aggregator drop ship warehousing companies are basically middlemen for master distributors or manufacturers and do not actually stock any product. Essentially these companies are the same as you in providing access to the goods and taking a cut of the sale. Typically middlemen companies offering drop shipping are not the way you want to go, especially if you plan to sell on eBay. With the additional step between the company who physically produces the product and you, the profit margin suffers. Unfortunately though there are an abundance of these sites to be found online and nearly all of them profess to have the lowest pricing. Once your customer orders something through your site, store, or auction the price is already marked up either through the fees you pay or the actual cost of the product itself, either way its tough to make money using them and I do not recommend it.
There are hundreds of manufacturers who will drop ship and many wholesale companies setup specifically to cater to small business and eBay. The trick is in finding them and once found you still need to get your business accepted. What most people don’t realize is these companies prefer to only deal with reputable merchants who can turn a profit for them. Some require a great deal of hoops to be jumped through before you gain access to the actual wholesale pricing and when you think about it, it makes sense for them to do things this way. The pricing they offer cannot go public or they would be forced to compete at the retail scale and hire staff and salespeople to stay in business. The goal of any good manufacturer or wholesale outfit is to be absolutely sure they can trust you and you will use their services to sell their products. They want you to have success because in turn they become more successful with every sale you make. Minimum order requirements and extensive applications are normal for reputable wholesale and manufacturer companies. Logically, the more requirements they have the lower their pricing probably is.
The best way to be absolutely sure you are dealing with a reputable drop shipping company is to thoroughly research them and read their policies. Things like blind drop shipping and custom labels are a very good sign. Blind drop shipping is when the drop shipper makes sure the parcel ships with no obvious markings that do not convey they bought from you. Some drop shippers will up-sell to your customer by placing an advertisement inside the box or on it in some way. Custom label services are a good idea when available and increases your chance of repeat customers, the more professional you appear the better.
Other dangers include the selling of counterfeit products. Since you will never actually touch the product once its sold the best practice is to screen your drop shipper for quality before you put anything up for sale. Also, a product being out of stock can be a particularly messy situation to get into due to the time between the customer paying for the product and the drop shipper notifying you of the product being out of stock. Best practice is to keep a few of the products you sell the most of on hand to aid you in dealing with this issue if it comes up.
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